Most downtowns have no shortage of ideas for the next event, pop-up, or trend to try. The harder question is which of those actually build something that lasts. This session is about designing community experiences people come back for, the kind rooted in your town’s identity instead of borrowed from whatever worked somewhere else. We’ll walk through how to build repeatable programming, how to tell what’s genuinely landing with your community, and how to turn a one-time visitor into a regular who shows up all year. You’ll leave with a simple way to evaluate your own calendar and decide what’s worth keeping, growing, or letting go.

Location: Zoom.

Register here: https://us02web.zoom.us/webinar/register/WN_lkSWeAIuTX6Tc6jSdnaWWA#/registration